Freetime Wine

Distribution

Branding
Package Design
Photography
Social Marketing

The Challenge

Incorporate a third wine label that embodies the current brand identity, integrating new textures, shapes, and elements of playfulness. With three wines under one umbrella, all labels should exhibit cohesiveness while maintaining distinctive individual strength. The wine exhibited a slight effervescence, which prompted us to seek a visual presentation of information on wine characteristics rather than a written format.

The Outcome

The introduction of playful "rock bubbles" and an elegant metallic sheen gives the "sparkling wine" product a distinctive and lively character while remaining consistent with the current brand through text, logo, and colors.